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How to defuse social media attacks
Social media attacks can happen, but you hope it never happens to you or your business. While the majority of businesses and brands have embraced social media and online reputation management, there are many more sitting on the sidelines. By now, most businesses and marketers alike understand the benefits of social media marketing. Social media…
Read MorePlaying Offense: How Managers Can Fight for Their Employees
If your company or department has experienced turnover in light of the Great Resignation, you’re not likely to see a reprieve any time soon. Recent studies show an estimated 40% of employees are thinking of quitting their jobs. Maybe the isolation of COVID led to a lot of soul searching. Like many of the clients…
Read MoreThe Importance of a Crisis Communication Plan
Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…
Read MoreNOW HIRING: Account Coordinator
Agency Description Resolute is a full-service agency creating bold and purposeful public relations and marketing strategies. We are an established firm with a portfolio of diverse clients, ranging from small businesses to international brands and local causes. At Resolute, you have the opportunity to bring your unique voice and perspective to the table. We also…
Read MoreInstagram Stories: Best Practices and Strategy Tips
Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. However, you need to follow Instagram story best practices. You never want to post just to post. It’s easy to get caught up…
Read MoreHow to develop a digital marketing strategy
Year after year, the importance of an updated digital marketing strategy increases. For that reason, we see digital media taking a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What is a digital marketing strategy and who needs…
Read MoreTips to Work with an Agency at Every Stage
Every business, at some point, has the need for designed deliverables, marketing collateral or a logo. It may be time to refresh the company image, add to the existing content or even fulfilling a life-long dream of owning a business. It’s a critical step in the marketing process, and many companies begin to evaluate the…
Read More5 principles for great vendor relationships
Vendor relationships are a golden – and often missed – opportunity when thinking about target audiences. Like employees, these can be powerful recommenders (or objectors) to your organization. Think about it – vendors work closely with your team, rely on your prompt payment and have a direct impact on the quality of the products you…
Read MoreTop 2021 PR and Marketing Trends
Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…
Read MoreInternal Communications Tools for Every Leader
As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal employees can be some of the loudest voices when trust is broken. Even a lag in communication or blurred lines can be enough to cause…
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