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Marketing campaign measurement: A comprehensive guide
Measuring marketing campaign effectiveness is crucial for more reasons than you may think. Sometimes (like knowing how much sugar is in your Starbucks coffee), ignorance is bliss. However, unlike the sugar content of our favorite drinks, marketing metrics shouldn’t be ignored. Typically, a lack of measurement leads to negative consequences. These range in missed opportunities…
Read MoreCommunity Partnerships: 4 Steps for Success
Thinking about community partnerships can be one of your most authentic and sustainable marketing strategies. How so? Because you are fostering mutually beneficial relationships that better your community. Rising tides raise all ships, right? It feels less like a sales transaction and more of a partnership. At Resolute, we call this “relationship capital.” It increases…
Read More6 steps to develop your best marketing campaign plan yet
October has arrived and the leaves are changing. However, that doesn’t mean we want any marketing momentum to cool off. Believe it or not, now’s the time to start developing innovative marketing campaign plan ideas for 2024. Creating a marketing campaign plan can be a hauntingly scary task. There’s no one-size-fits-all campaign plan. The planning…
Read MorePublic Relations is NOT ‘Spin’
Although it doesn’t happen as often as it used to, people do use the dreadful term “spin” when referring to public relations. It’s not as shocking as it used to be, though it can still make PR professionals’ blood boil. Another day, another mischaracterization of public relations. Any time “spin” is brought up in conversation,…
Read MoreThe public relations vs. marketing debate
The age old question of public relations vs. marketing may become irrelevant as our industry evolves. Traditionally, public relations is managing how the public sees and feels about a brand or company. Simply put, PR focuses on maintaining a positive reputation through press releases, media interviews and other pitches. On the other hand, marketing is…
Read More2023 Marketing Trends You Don’t Want To Ignore
Was it just us, or did 2022 go by in a flash? All the sudden it’s 2023, and our industry is doing everything but slowing down. From authentic video content to virtual reality marketing (yes, we went there), here is a list of our 2023 marketing trends predictions. Short-form video First, we predict seeing an increase…
Read MoreHow to defuse social media attacks
Social media attacks can happen, but you hope it never happens to you or your business. While the majority of businesses and brands have embraced social media and online reputation management, there are many more sitting on the sidelines. By now, most businesses and marketers alike understand the benefits of social media marketing. Social media…
Read MorePlaying Offense: How Managers Can Fight for Their Employees
If your company or department has experienced turnover in light of the Great Resignation, you’re not likely to see a reprieve any time soon. Recent studies show an estimated 40% of employees are thinking of quitting their jobs. Maybe the isolation of COVID led to a lot of soul searching. Like many of the clients…
Read MoreThe Importance of a Crisis Communication Plan
Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…
Read MoreNOW HIRING: Account Coordinator
Agency Description Resolute is a full-service agency creating bold and purposeful public relations and marketing strategies. We are an established firm with a portfolio of diverse clients, ranging from small businesses to international brands and local causes. At Resolute, you have the opportunity to bring your unique voice and perspective to the table. We also…
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