Blog
Frying Pans and More COVID-19 Observations
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…
Read MoreCOVID-19 Communications Precautions
One reason you hire a PR agency – we stand by your side through sickness and in health. Effective March 17, Resolute PR will work virtually to do our part in avoiding spread of COVID-19. Maintaining a flexible work environment is a core value of Resolute, and we are fully equipped to maintain operations from…
Read MoreEngaging the Millennial Audience
As millennials move into their 30s, this group is becoming a prime target for spending. Often associated with selfies and the ability to quickly adapt to the newest technology, this audience may surprise you. According to a recent article, millennials are outpacing baby boomers in spending power, and they currently make 81% of their retail…
Read MoreMeet our intern, Zachary Johnston!
My name is Zachary Johnston, and I am intern for the summer here at Resolute! During the school year, I am a graduate student at Oklahoma State University in my second year studying mass communications. I also attended OSU for my undergrad studying strategic communications. However, do not let all the Oklahoma fool you, because…
Read MoreCrisis Communications
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
Read MoreCreating a Digital Marketing Audit
People have opinions. That’s a fact. When a client approaches our agency, they typically have opinions about why their marketing is or isn’t working. As they should…. Their boots-on-the-ground knowledge is vital to creating the right marketing strategy and successful campaigns. But just like everyone on this planet, some of the information they relay to…
Read MoreConflict Resolution
Conflict is uncomfortable. You get a cold shoulder, a relationship doesn’t work out, missions aren’t aligned, political agendas get in the way, power struggles occur…the list goes on. In a profession that centers on communication, I see this every day in varying forms. However, the ways in which people deal with conflict can greatly impact the…
Read MoreThe Delivery is Different, but Content is Still King
As someone with both education and experience in journalism, it has been fascinating to watch the world of media consumption change so drastically, dramatically and quickly as it has in the last decade. We’ve gone from long-form editorial essays published with actual ink, printed on actual paper and delivered to actual doorsteps to sending out…
Read MoreMy PR Internship Experience
By: Karoline Newell When Resolute hired me as an intern, I expected, like any other PR firm, to be thrown into the fast-paced hustle of agency work. I quickly learned that Resolute was not like any other PR firm and has a distinctive flair. Coupled with traditional PR and marketing work, Resolute aims to work…
Read MoreEntrepreneurship Abroad
Two Weeks in Asia: Entrepreneurship Abroad Hi, I’m Lacey. I work in public relations and I’m an introvert. Ok, maybe ambivert is a better word. Ambivert is defined as “a person whose personality has a balance of extrovert and introvert features.” Another way of saying it is “a person of extremes.” Both reserved and bold,…
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