Content Marketing

Measuring marketing campaign effectiveness is crucial for more reasons than you may think. Sometimes (like knowing how much sugar is in your Starbucks coffee), ignorance is bliss. However, unlike the sugar content of our favorite drinks, marketing metrics shouldn’t be ignored. Typically, a lack of measurement leads to negative consequences. These range in missed opportunities…

Thinking about community partnerships can be one of your most authentic and sustainable marketing strategies. How so? Because you are fostering mutually beneficial relationships that better your community. Rising tides raise all ships, right? It feels less like a sales transaction and more of a partnership. At Resolute, we call this “relationship capital.” It increases…

October has arrived and the leaves are changing. However, that doesn’t mean we want any marketing momentum to cool off. Believe it or not, now’s the time to start developing innovative marketing campaign plan ideas for 2024.   Creating a marketing campaign plan can be a hauntingly scary task. There’s no one-size-fits-all campaign plan. The planning…

The age old question of public relations vs. marketing may become irrelevant as our industry evolves. Traditionally, public relations is managing how the public sees and feels about a brand or company. Simply put, PR focuses on maintaining a positive reputation through press releases, media interviews and other pitches. On the other hand, marketing is…