Public Relations
Frying Pans and More COVID-19 Observations
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…
Read MoreCrisis Communications
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
Read MoreEntrepreneurship Abroad
Two Weeks in Asia: Entrepreneurship Abroad Hi, I’m Lacey. I work in public relations and I’m an introvert. Ok, maybe ambivert is a better word. Ambivert is defined as “a person whose personality has a balance of extrovert and introvert features.” Another way of saying it is “a person of extremes.” Both reserved and bold,…
Read MoreBecoming Resolute: Finding our purpose
The evolution of a full service marketing and PR firm I’m coming up on the anniversary of a watershed moment in my life. It’s a story for another day, really. The short of it is, I ultimately found myself in an airport far from home knowing I had to make a decision. I could try…
Read More6 PR myths debunked
As a former marketing director for a company, I’ve hired my share of PR firms. I’ve had some that were really good and got us results, and I’ve had more that were merely, “meh.” My overall impression was that PR sometimes worked, but there was a good chance that it wouldn’t. However, my view of…
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