If we were to define PR based off a textbook definition, public relations is a strategic communication process that helps organizations build relationships with their publics. Meaning, PR professionals build a positive public image through brand awareness, trust, reputation and credibility.
But, our work at Resolute is anything but textbook. Our PR strategies are creative, backed by research and focused on delivering success.
While this is true, it doesn’t say much about what public relations CAN be for a client. Public relations paints a picture of potential and conducts a strategic approach to bring it to fruition.
About 85% of consumers regularly or occasionally seek out trusted expert content when considering a purchase. This is where a strong PR strategy, such as earned media and Google review campaigns, can seriously influence purchase decisions.
A PR firm plays many roles that work together to enhance your brand. As Resolute is a full-service marketing agency, our services cover each of these roles:
- Market research
- Traditional PR
- Creative and brand development
- Digital marketing
- Lead generation
- Workforce recruitment
Understanding these roles helps tell your story to the public in a way they may not otherwise experience – or expect.
Make a deep-rooted connection among your target audience
To connect with your audience, you must get personal. No, they don’t need to know your shoe size or which side of the bed you sleep on, but they do need to understand your brand story from your point of view. It is crucial that you have a firm perception of the story you want your brand to tell.
Start by asking yourself these questions:
- What makes your organization tick?
- What is your organization’s purpose?
- What values does your organization share with your audience?
If finding those defining answers is a challenge, we can walk through your strategy with you.
Working alongside PR professionals helps you gauge this understanding and determine best practices and marketing strategies to meet your organizational goals.
Get noticed by your customers
Having access to targeted, measurable marketing campaigns can move mountains for whatever goal you have set for your organization.
Public relations practices go deeper than just a social media post here and a media pitch there. Tracking data can be a daunting task, but with a team of professionals alongside you, you can be sure that the decisions you make will be the most effective use of your budget and aimed at producing results.
The use of general tactics such as educated community engagement, strong social media strategy, detailed market research, and purposeful logo development can launch your brand into a stand-out, well-sought-after organization. Your brand isn’t meant to blend in with its competitors!
Generate brand awareness through digital marketing
In an increasingly online world, it is crucial to understand where your organization is positioned in relation to its competitors.
Implementing a strong social media strategy and SEO-friendly web content can boost your brand to new heights. PR professionals can serve as liaisons in your interconnected web presence with the use of digital advertising, social media strategy, and content marketing.
Eventually, you may find the need to invest in a paid digital campaign. From Google Ads to Meta to Pinterest, the opportunities are endless to help boost brand awareness through online marketing strategies. The public can’t form an opinion about you if they don’t know you exist! A digital campaign can be part of your overall PR strategy and messaging.
Visually communicate your brand, messages, products and services
PR firms work with you to solidify your brand and messaging by identifying key components, such as logo and tone, to ensure that they are aligned with your marketing plan and brand identity.
Foundation is the key to all your organizational goals. Without it, how can anyone expect to maintain a clear identity in the eye of the public?
Doesn’t all this amp you up? Inspire you to do more for your brand? PR isn’t limited to press releases and media events. Understanding and using these tools with a team of expert professionals is the best move you can make. So what do you say… ready to dive deep?
