A full-service agency acts as both a PR and marketing consultant to help businesses build their brand.
You may be looking for strategy development or marketing research. Perhaps you need a new logo, want to invest in digital marketing or want to get your business in the news.
No matter the goal, having an additional set of eyes can uncover opportunities you may not have considered. Bringing in an outside perspective with industry expertise, like a marketing consultant, breathes new life into teams and projects.
What does it mean to work with a marketing consultant or full-service agency?
A PR and marketing consultant or full-service agency partner can guide you through creating and implementing marketing strategies that move the needle for your business. A good consultant will be your trusted advisor and idea generator. Also, they will act as a sounding board and help you grow. They are a thought leader and a strategic partner focused on reaching your business goals.
By working as your consultant, they can offer innovative ideas, push creative boundaries, and provide a new outlook on how to position your brand for maximum impact.
Why hire a marketing consultant or firm?
A full-service agency doesn’t just provide tactical services. They also bring a strategic perspective, a wealth of knowledge and an arsenal of tools to accomplish your marketing goals. Here are a few of the benefits to hiring a marketing and PR consultant:
- Offer a fresh perspective. A marketing and PR consultant will bring an outside perspective and guide you through the entire marketing process. Adding an unbiased voice to share advice leads to ideas and solutions you may not have considered.
- Access to broader expertise. A full-service marketing agency partner allows you to tap into to expertise from multiple channels and disciplines. From digital marketing consulting and graphic design to identifying community partnerships and earned media coaching, an agency is an opportunity to quickly, and effectively, expand your team.
- Make data-informed decisions. An agency that is aligned with your organization’s goals will have access to software and data that not only provides intelligence, but also measures whether your marketing and PR strategies are moving the needle.
- Lightening the load. Whether it is a logo design or a social media strategy, a skilled marketing consultant can lighten the burden for your internal team. A full-service consultant can employ their agency’s time, talent and expertise to champion your projects all the way across the finish line. A trusted partner supports your marketing department in planning and executing a strategy without overburdening your staff.
- Maximizing ROI. Yes, there is an initial cost of hiring a full-service agency. However, this can be a cost-effective solution in the long run. You’ll have access to a comprehensive, scalable team of experts to increase productivity and effectiveness.
What is the process of working with a full-service marketing agency as your consultant?
A consultant will listen and learn. To create a successful strategy, they’ll start with discovery and research. This helps you find your target audience, understand your competitors and learn about industry trends.
That research leads to insights. An intentional marketing and PR consultant will leverage market research to reveal insights about your brand and business. The outside perspective from a consultant lends itself to honest feedback and bold ideas.
Next, these insights go directly into developing the strategy and creating a marketing plan. Then, this tailored plan will support your business goals and the research findings. For projects of all sizes, it is important to set goals. Don’t forget to define expectations and decide on key performance indicators for success.
Once the strong foundation is established with a strategic marketing or public relations plan, then the creative work can begin. Each element of creative, whether it is a blog post, brochure design, press release or social media video, should align with the strategy and brand goals. An agency or consultant partner can help distinctly deliver results and execute a marketing plan.
Keeping up with industry trends
To compete in today’s digital landscape, it is imperative to stay ahead of the curve on industry trends.
For example, should you delete that old “Twitter” account? What’s up with all this talk about Bluesky? Do you really need a TikTok? How can we be more creative with our groundbreaking ceremony? Can Chat GPT write a press release for me?
A strong agency partner or consultant will help you stay on top of the latest developments, determine how to apply trending topics to your marketing strategies, and keep you informed on emerging tech that impact your business.
Measuring marketing performance
What is a marketing strategy without measurement? An important step in any marketing campaign is analyzing results. How did the campaign perform? How are these efforts contributing to your business goals? What should we do next? After assessing the data, your consultant can help apply insights to optimize your efforts.
Working with an agency also means increased access to analytics tools that streamline and leverage data. For example, Resolute works with clients to create quarterly reports for their leadership board. These reports showcase all marketing efforts including Google Analytics, social media strategy, digital ads and earned media mentions.
This data helps the leadership and internal marketing team determine what is moving the needle for their goals, trends within their audience and ideas for the next quarter.
Your PR and marketing firm can help track and measure marketing campaign performance to guide data-driven decisions, strategy optimizations and, ultimately, results for your business.
A trusted strategic partner
Working with a full-service agency means gaining a true strategic partner who can bring bold, purposeful ideas to the table. It is important to work with a consultant that you trust to elevate your brand and grow your business.
At Resolute, our clients are our partners. We are committed to understanding the heart of your organization. Whether it means touring your dry-cleaning plant, interviewing key stakeholders, or checking the comments on your TikTok, we are here to support your goals!
It is our honor to support your business and leverage our tools to drive long-term business growth. If you’re looking for a team of experts to guide you through the complexities of marketing and PR, give us a call.
